The Sunflower Day campaign, which is one of DKMS’s biggest fundraising and awareness raising initiatives, is centred on the sale of a multipurpose accessory called a Tube of Hope (TOPE). All funds raised goes towards helping patients, with life-threatening blood cancers and disorders like leukaemia, sickle cell disease and aplastic anaemia to name a few, in need of a life-saving blood stem cell (bone marrow) transplant and to grow our patient support programme to help patients who cannot afford the cost of transplant. Sunflower Day 2022 will be on Friday, 16 September. More details on our exciting new 2022 campaign to follow.
The campaign is a national integrated marketing and awareness campaign across a number of channels including traditional, online, social media, outdoor advertising, donor drives and events.
Buy a TOPE and support our cause. Retailing at Pick n Pay stores nationwide, selected independent (ICPA) pharmacies and online at Zando, the design is inspired by people taking action to bring hope to patients in need of a stem cell transplant and goes on sale in August.
In addition to the sale of TOPES, DKMS is urging all supporters to consider planning a mini event or fundraiser to commemorate Sunflower Day 2022 and help with much needed fundraising efforts to grow our patient support fund.
A Tube of Hope (TOPE) is an affordable, multipurpose article of clothing and can be worn as a headband, mask, scarf, cap or arm-band. Being broadly versatile, it may be used in a wide variety of sports or outdoor activities and will be available in six eye-catching colours. The TOPE offers practical functionality for the entire family and also gives wearers the opportunity to show their support for this important cause.
Another great way to help is to simply tell people about the stem cell register, and encourage them to visit the DKMS website to find out more and sign up to become a blood stem cell donor. So whether you send a quick message to your family group chat, talk to your bubble on a walk, or send some emails round to colleagues - this simple action could save someone’s life in the future.